With iMessage in place, any user of an iPhone, iPad or even iPod touch can send an unlimited number of messages from their iOS 5 device to any other iOS 5 device, for free.
According to a Topnews report, Craig Moffett, an analyst at Sanford C. Bernstein, estimated that the wireless industry pockets more than $20 billion in revenue from text messaging.
The new iMessage service may turn out to be a real killer for service providers, like Verizon, which gets $7 billion a year from texting fees, TG Daily reported.
According to a New York Times report, analysts say Apple is trying to duplicate the success of services like Research in Motion's (RiM) messenger app, which comes free with all BlackBerry smartphones and lets users send messages back and forth, as in an instant messaging conversation. It has engendered loyalty among BlackBerry users and has kept some from switching to an Apple or Android device.