Wipro Ltd on Tuesday said its global consulting, system integration and its outsourcing business unit Wipro Technologies has opened its new development center in Budapest, Hungary, to service Magyar Telekom, Hungary’s biggest telecom service provider.

India’s third biggest software services company said the Wipro center in Budapest, its fourth center in Eastern Europe (including Romania and Poland), will enable Magyar Telekom to improve efficiency in customer experience and increase market agility after the former signed a multi-year transformational deal with the latter earlier this year.

Wipro said the new center will enable it to deliver a complete range of business and technology services closer to the customer.

“We are pleased to see this expansion as a sign of their commitment to the success of the transformation project,” said Christopher Mattheisen, CEO of Magyar Telekom, in a statement.

Wipro said its new development center in Budapest will strengthen the company’s platform for continued growth in Europe complementing more than 20 of its delivery centers that are already active in Europe.

“We are fully committed to our relationship with Magyar Telekom. This important investment complements our longer term goals in the region; delivering services in closer proximity to our clients and leveraging the local talent pool better. The net result will be services delivered locally, set against global best practices that, when combined, will deliver a successful transformation program at Magyar Telekom,” said Jack Smies, European head of global media and telecom of Wipro Technologies, in a statement.

“We welcome Wipro’s decision to set up its service center in Hungary. No doubt, this unique investment will prompt other technology companies from India to consider Hungary as a potential venue for their investments in Europe,” said Gergely Lukácsy, investment director of ITD Hungary, the government’s investment and trade promotion agency in a statement.