Nokia said on Friday it was teaming up with Microsoft to take on Google and Apple in the fast-growing smartphone market and set financial targets for the group.
Following is a selection of comments regarding the news.
ROBERT JAKOBSEN, JYSKE BANK
I'm not surprised that they made this deal. The surprise factor was not that high. Currently, it is unclear whether this is some kind of exclusive deal -- do they get some kind marketing support and so on? Also, it is unclear how much this will reduce Nokia's R&D costs. I was hoping for 2011 guidance so it was a little disappointing that that didn't happen but also understandable.
JUSSI HYOTY, HEAD OF STRATEGY, FRONT CAPITAL
Here we have two companies with enormous resources. If they are allocated well, and they are able to reach the same agility than Apple and Google, there are fairly good chances for them. An Android partnership would have been more difficult to build for Nokia.
GEOFF BLABER, CCS INSIGHT
This is a partnership born out of both party's fear of marginalization at the hands of Apple and Google but there is no silver bullet.
This is a very frank admission that Nokia's platform strategy has failed and underlines the seriousness of Nokia's position. Such a move would have been unthinkable just 12 months ago.
FRANK MEEHAN, CEO OF PHONE MAKER INQ MOBILE
It's a good move for Nokia. With Nokia's muscle and distribution power behind WP7 this could work. However, a new rebranding for consumers would help. Windows/Nokia needs something more sexy.
Also operators will want to see a Nokia/WP7 tie-up as it keeps competition high in the industry and avoids a duopoly.
However, consumers decide, not operators, what to buy and if Nokia does this they should try and rebrand the whole OS - give consumers a new thing to get excited about.