Integrated Management Information, Inc., provider of verification and Internet solutions in the agricultural/livestock industry, announced today that it has launched VerifiedGreen(TM), a new verification program that certifies farmers and ranchers who adopt, maintain and/or enhance environmentally sustainable production processes with reduced carbon output.

“VerifiedGreen offers a unique opportunity for farmers and ranchers to communicate their message of environmental stewardship to consumers,” stated John Saunders, president and CEO of IMI Global. “Unfortunately, this positive story is not the one most consumers hear today from the mainstream media. In fact, the vast majority of producers we work with are passionate land stewards and very open to new ideas about sustainable agriculture. Perhaps most exciting is the overwhelming initial response we have gotten from our producers, many of which have already been looking into renewable energy and carbon sequestration for the financial benefits of reduced maintenance costs and improved soil quality.”

John Butler, CEO of Beef Marketing Group, a large consortium of feedyards in Kansas and Nebraska, added, “Our own Progressive Beef Standard verifies our feedyards are engaged in sustainable activities in addition to other humane handling and food safety practices. Sourcing cattle from producers engaged in these sustainable activities is a perfect fit for our customers who want to know that the process has been verified by a third party.”