According to a recent survey by the marketing agency 11Mark, approximately 75% of people take their cell phones into the bathroom with them to talk, text or surf the Web. And, if you're one of them, suppose your iPhone slips into the toilet accidentally, won't you be frustrated? However, with the help of Liquipel, the next generation iPhone, dubbed iPhone 5, might just rescue itself from water-related damage.

Liquipel, a California-based company, boasts of a nano-coating system for mobile device. It covers both the inside and outside of the phones to make it water-repellent. Hence, the phone will be less susceptible to liquid or moisture-related damage, according to Today's iPhone, which has cited one of the United Kingdom's top independent phone retailers.

The company said the waterproof shield is a vaporized liquid, which is one thousand times thinner than a human hair, but it's very effective in protecting the iPhone from water damage.

How does Liquipel manage the coating process? The company's sales agent Sarah Chitrars said in a video demonstration, What we're able to do is place your electronic device inside our especially engineered Liquipel machine.

In that machine we have a chamber that pumps down and ignites our plasma process to permeate your device on a molecular level, so the internal and external components, she continued. At the end of that process, which takes about 30-35 minutes, your phone has been Liquipeled.

The company will treat an iPhone 4S within 1-2 days after receiving the device, if you pay them $59.99. However, if you want get the phone within 2 hours, you should pay an extra $10 as emergency fee.

However, Liquipel co-founder Kevin Bacon has clarified in the video demonstration that the water-repellant technology doesn't mean you should intentionally take your phone for a swim. According to him, the technology has been designed for accidental situations, including mishaps involving rain, toilets and sinks, or if you've got to take a quick call in the shower.

According to the rumor mill, iPhone 5 as well as Samsung Galaxy S III will incorporate the new water-repellant technology.

Click the video to find out how Liquipel technology rescues the iPhone from water damage.