Apple's New iPhone X Goes On Sale In Stores
A customer purchases the new iPhone X at an Apple Store on Nov. 3, 2017 in Palo Alto, California. Justin Sullivan/Getty Images

Those who started shopping for gifts at Apple on Wednesday will fall under the company’s extended holiday return policy.

Apple announced on its website that customers who bought products between Nov. 15 and Dec. 25 will have until Jan. 8, 2018 to initiate a return of the item they purchased. The holiday return policy is longer than Apple’s regular 14-day return rule.

Holiday shoppers who made purchases at Apple before Nov. 15 and after Christmas Day will have to follow the company 14-day return policy. However, the specified dates mean customers will have enough time to shop at Apple before the shopping season intensifies on and after Black Friday.

Customers who want to return a product can send it back for free or go to an Apple Store. Shoppers can sign into their account or call 1-800-MY-APPLE to start the return process. Customers can print a return label at home to send back the item.

All other rules in the in the Apple Online Store Sales and Refunds Policy are still applicable under the holiday return policy, the company reminds customers on its site. Products that are being returned should be undamaged and must be repackaged with all the cords, adapters and documentation that was included when purchased.

iPads, iPhones, MacBooks, Apple Watches and other products can be returned. Items that are not eligible for return at Apple are: opened software, electronic software downloads, software up-to-date program products (software upgrades), Apple Store Gift Cards, Apple Developer products (membership, technical support incidents, WWDC tickets) and Apple Print products.

The holiday return policy kicks off after Apple released the iPhone 8 and iPhone 8 Plus in September, as well as the iPhone X earlier this month. Analysts are predicting strong sales for the company this holiday season. KGI Securities Analyst predicted last week that Apple could sell between 22 million and 24 million iPhone X units for the holiday quarter. Meanwhile, Apple said earlier this month it is expecting its “biggest quarter ever” for its fiscal 2018 first quarter.

The iPhone 8 and iPhone 8 Plus are priced starting at $699 and $799, respectively. The smartphones comes with Retina HD displays and still feature the home button. The iPhone X includes a TrueDepth camera system for the Face ID and Animoji. The device sports an edge-to-edge OLED display and no home button. The 64GB iPhone X model is priced at $999, while the 256GB version is going for $1,149. All three iPhones support wireless charging, are waterproof and feature a glass front and back.

Holiday shoppers could also go for the Apple Watch Series 3, which was released in September. Apple is selling a standard version of the Watch and another with LTE cellular support. The gadget includes a dual-core processor, a faster Siri, a heart rate sensor and is about the same size as the Series 2. The Apple Watch Series 3 starts at $329 for the Wi-Fi online option and $399 for the cellular model.