Italian actress Isabella Rossellini has returned to Lancôme as its brand ambassador more than three decades after she became its first face. The 63-year-old will reprise her role as the face of the French cosmetics major. The new campaign of Lancôme promises to offer a more expansive definition of beauty — one that’s not limited by age.
Lancôme announced the big news on Monday. Isabella will serve as the brand’s muse, reprising the role she held for 14 years beginning in 1983. She was the first-ever face of the French cosmetics major. According to a statement issued by the company, the actress will “spread the brand’s particular vision of femininity to the four corners of the earth.”
In addition to the ad campaigns, Lancome and Isabella’s partnership will also include collaboration, according to the sketch above revealed on the brand’s Instagram. The daughter of Swedish screen siren Ingrid Bergman, Isabella will join a host of women of a certain age who are fronting beauty campaigns, including Charlotte Rampling for NARS and Helen Mirren for L’Oréal. The portrait of the actress has been illustrated by French artist Marc-Antoine Coulon.
The “Blue Velvet” actress has always been a rule breaker in her own right. As a young model and actress, the daughter of Italian neo-realist director Roberto Rossellini, she shook her legacy and made a unique mark on the industry due to her fearless spirit.
“I am overwhelmed with emotion to come back to Lancôme. Our collaboration meant so much to me in my life,” Isabella said in a statement. She added that it was an indication of Lancôme’s inclusiveness and celebration of women. The actress’s collaboration with Lancôme marks the latest in a wave of campaigns — Joan Didion at Celine, Joni Mitchell for Saint Laurent which includes women who reject the notion that only youth equals beauty.
Isabella kicked up a storm in 2002, and told that contrary to an amicable breakup reports between her and Lancome after her 40th birthday, she was fired because the brand hired “a younger woman with raven hair” and because she was strong.