LOS ANGELES (Hollywood Reporter) - Apple said Thursday it will begin offering HD films for purchase and rental on iTunes.

Starting immediately, customers of the service will be able to buy the films for $19.99. HD rentals will be priced at $4.99. Beginning Thursday, preorders were available for Twilight (set for a March 21 release) and Quantum of Solace (March 24).

Among the titles available immediately are Transporter 3 and Punisher: War Zone.