UPDATE, Feb. 17, 2017, 11:50 p.m. EST: T.J. Maxx has clarified to International Business Times that it is still selling the merchandise line. However, according to reports, the company has ordered its employees to blend the products with other store merchandise.
Burlington Coat Factory, a South Jersey-based discount retailer, is the latest to pull down Ivanka Trump’s products from its website. The retailer is facing criticism from #GrabYourWallet boycott campaign for ties with President Donald Trump’s family.
Burlington sold 13 items from the Ivanka Trump brand and now the retailer no longer sells the first daughter’s products online. A search on Burlington’s website for Ivanka’s fashion line showed up the message: “We are not getting any results for the brand you’ve searched.”
The company has not issued any statement over the development. It is not clear if the company is selling the Ivanka Trump products in its stores.
Despite the pulling down of Ivanka’s products, #GrabYourWallet boycott said it will continue to target Burlington. The campaign urged anyone who opposes Trump's actions and policies to boycott any company that does business with the first family.
“Burlington Coat Factory has removed all Trump brand goods from its site but has made no public statement about brick-and-mortar locations, so it too remains on the [boycott] list,” the campaign, which was started last October by brand strategist Shannon Coulter, reportedly said.
Burlington is the latest to join the anti-Ivanka Trump brand brigade, after similar moves by Nordstrom, Neiman Marcus, T.J. Maxx and Sears Holdings.
While the sales of Ivanka’s fashion line at Nordstrom reportedly fell by about 32 percent last fiscal year, the sales of the brand’s footwear and apparel dipped over 70 percent in the second, third and fourth weeks of October 2016 — compared with the same time in 2015.
However, the fashion line has maintained that it experienced "significant year-over-year revenue growth in 2016."
"We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains," Rosemary K. Young, Ivanka Trump's senior director of marketing, said in a statement to Business Insider. "The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded."