Jammin Java Corp. announced yesterday that Cyba Stevens Management Group (CSMG) would be the Company’s exclusive food distribution broker and sales partner across Canada. Cyba Stevens Management Group (CSMG) is an organization that services Food, Drug, and Club, Mass, and C retail channels in Canada. Jammin Java Corp. has rebuilt part of their business strategy with the help of CSMG. Jammin Java is now ready to deploy an aggressive, purposeful distribution and marketing strategy with the goal of national brand visibility.
Shane Whittle, Chief Executive Officer of Jammin Java Corp., stated, “During our time working with CSMG, I’ve come to realize that the company is second to none in its field. CSMG’s proven experience and success with other brands in the marketplace as well as its distribution channels will allow Jammin Java Corp. to capture a national customer base. I believe this is a pivotal step towards gaining a significant market share in the hospitality coffee industry.”
Anh Tran, President of Jammin Java Corp., added, “Not only will this partnership position us to gain market share, but it will also give us an opportunity to gauge our place in the marketplace and to test our competitors directly. We feel that we can come in strong within the hospitality industry.”
Cyba Stevens Management Group (CSMG) represents a portfolio of clients well known to Canadian consumers. They are in a strong position for growth in an always-evolving industry. Headquartered in Calgary, Alberta, CSMG has regional offices in Vancouver (Richmond), Edmonton, Winnipeg, and Toronto. They are a member of the CCGD, GMA, NARMS, and the Independent Food Brokers Association of America.
Headquartered in Los Angeles, California, Jammin Java Corp. is a supplier of whole bean and ground coffee for the service industry. Their corporate commitment is to sustainable farming practices and roasting premium quality 100 percent organic Arabica beans. The Company offers finished fair trade and organic coffee lines. They reported last Friday that they agreed to an exclusive Southern California deal with Foodcraft, a premier Office Coffee Service company. The deal gives Jammin Java Corp. access to Foodcraft’s 6,000 clients.