Jammin Java Corp. is a gourmet coffee company which provides premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box retail store industry. The company is trying to create a leadership position in the industry by capitalizing on the success of the Marley Coffee name through its co-branding license relationship with the privately owned Marley Coffee company.
The company announced today that it has engaged the services of Lynn Yako Graham, the founder of Beekeeper Marketing and Sales, to build sales and grow marketing awareness of its line of gourmet coffees on Amazon.com and other online retailers. Ms. Graham is a provider of marketing and sales services for natural food, beverage and personal care companies.
Prior to founding Beekeeper, Ms. Graham was co-founder and vice-president of marketing at LightFull Foods. Her work history also includes being a director of brand management at Brand New Brands, an incubator for healthy foods and beverage ventures. In addition, Ms. Graham had stints at well known companies such as Sony Music, Apple and Mars Candy.
Jammin Java plans to use Ms. Graham’s expertise to drive sales of its gourmet coffees at Amazon.com in particular. The chairman of the company, Rohan Marley, said, “As we move forward with our marketing and sales efforts, we envision online sales – and specifically sales through Amazon – to be a major component of our future growth.”
For more information on Jammin Java, please visit its website at www.jamminjavacoffee.com