The bourbon whiskey brand Jim Beam released a smart decanter that speaks in a Kentucky accent for six months. The product sold out within two hours of its debut, USA Today reported Friday.
The bourbon whiskey brand created JIM, the artificial intelligence decanter, to answer questions about bourbon and pour a shot when asked. The voice of the decanter is 7th Generation Master Distiller Fred Noe, who has a clear Kentucky accent. Although it seemed like Jim Beam was attempting to ridicule recent artificial intelligence products such as Amazon Echo or Google Home, JIM is a real device. It accepts certain voice commands and responds to them accordingly.
The decanter, priced at $35, was released on the Jim Beam website Wednesday, Nov. 29 at 9 a.m. and promptly sold out, according to Molly Cournoyer, a spokesperson for the company. More decanters were made available shortly afterward, but are currently all sold out a the moment. All JIM orders are expected to arrive by Dec. 15. The company placed a limit on one JIM per customer.
The bourbon whiskey company designed JIM to operate with 3G, to not require Wifi and to lose is talking abilities after a six-month period.
Jim Beam previously released real products with the purpose of mocking technology companies. Last year, Adweek reported, the bourbon whiskey brand sold wearable Jim Beam shot glasses with the Apple brand displayed on them to deride the Apple Watch.
Jim Beam's new decanter was built with a compartment for bourbon storage. The company urged customers to pre-order the smart decanter before it sold out.
“Introducing the latest cutting-edge innovation from Jim Beam, ‘JIM,’ the world’s first smart decanter,” the item description read. “Unlike other smart home devices, ‘JIM’ offers groundbreaking shot-pouring functionality that allows legal drinking age consumers to serve up a drink without lifting a finger.”