California-based Joe’s Jeans Inc. designs, manufactures and sells apparel and related products to the retail and premium markets under the Joe’s brand and related trademarks. The company’s product line includes jeans for both men and women, pants, shirts, sweaters, jackets, and women’s handbags, shoes, belts, and other leather goods along with a line of children’s items.
The company announced today that it has expanded its retail store strategy through the opening of its first store in Dubai at the Mirdif City Center. This is a world-class shopping destination with over 200 stores new and unique to the United Arab Emirates. The Joe’s retail store is part of an agreement with MultiTrend International.
MultiTrend is a member of the Al-Homaizi Group which has business interests in retail enterprises including franchisee operations across various sectors like food and beverage, casual dining, and home and office furnishings. MultiTrend is also a franchisee or licensee in the Middle East for numerous brands. These include many European brands such as Destination Maternity, Custo Barcelona, Go Sport and Cath Kidston.
Joe’s Jeans agreement with MultiTrend calls for the opening of at least seven stores in conjunction with exclusive rights to operate retail locations and market the Joe’s brand in the United Arab Emirates, Bahrain, Oman, Qatar, Saudi Arabia, Kuwait, Jordan and Egypt. Joe’s Jeans should benefit from the agreement with Multi Trend and its extensive retail experience and knowledge of the Middle East consumer.
For more information on Joe’s Jeans, please visit the company’s website at www.joesjeans.com