I am not the most well-versed person in the pantheon of odd-flavored drinks. I once drank strawberry Kwik and have had the chocolate drink known as Yoo-Hoo, but that is where my experiment into crazy drinks stops. That said, I have read about the interesting flavors offered by Jones Soda Co. come Thanksgiving time, I mean who can resist mashed-potato-and-butter-flavored soda? Well, I just read a story that mixes 2 of my true loves, but in a way I never thought would happen. I love Diet Coke (pop, soda, whatever your dialect dictates), I love football, but why, oh why JSDA did you combine the 2? Apparently, thirsty Seahawks fans will soon be able to quench their thirst with Sweet Victory (a berry-flavored soda), which actually sounds kind of good. The next 4 flavors is where this goes horribly wrong. You can quench your thirst with a swig of Field Turf soda, or Dirt soda, or Sports Cream soda, or Perspiration. Yes, you read that right.
Well, I hope the stock fares better than Perspiration soda (is your stomach turning yet?), but it will take more than today's nearly 6% rally to snap the shares back to life. The stock has topped its 10-day week moving average, but its 20-week moving average remains overhead and is rapidly dropping into the picture. The last time the stock finished a week above this trendline was at the beginning of June. Since then, the stock has been about as bubbly as a week-old Dirt soda.