There are firms that get social media and then there are those firms that don't.
Count J.P. Morgan Chase & Co (NYSE:JPM) among the latter after its latest expedition onto Twitter backfired in the bank's face and provided hours of entertainment for folks weary of hearing about the firms seemingly endless regulatory failures and a possible criminal indictment.
The bank canceled the campaign after it became clear it had turned into a forum for venting frustration against the firm.
Here's what happened: Early Wednesday morning the bank posted a tweet saying it would host a Q&A session with its Vice Chairman Jimmy Lee on Thursday. Then the questions started pouring in, but they weren't what the bank had expected, no doubt.
Here is a sample of some of the responses to the campaign:
Reading the #AskJPM Twitter feed makes it seem JPM put a "kick me" sticker on its back when it rolled out that hashtag.
â€” Michael Casey (@mikejcasey) November 13, 2013
#AskJPM why did u think this would be a good idea
— alex pareene (@pareene) November 13, 2013
When Jamie Dimon eats babies are they served rare? I understand anything above medium-rare is considered gauche. #AskJPM
— Eric (@Talking_Monkeys) November 13, 2013
Would you rather negotiate with 1 horse-sized Eric Holder, or 100 duck-sized Eric Holders? #AskJPM
— Kevin Roose (@kevinroose) November 13, 2013
— alexis goldstein (@alexisgoldstein) November 13, 2013
Do you have a secret jail in your offices so your executives get at least one chance to see the inside of one? #AskJPM
— David Dayen (@ddayen) November 13, 2013