There are firms that get social media and then there are those firms that don't.

Count J.P. Morgan Chase & Co (NYSE:JPM) among the latter after its latest expedition onto Twitter backfired in the bank's face and provided hours of entertainment for folks weary of hearing about the firms seemingly endless regulatory failures and a possible criminal indictment.

The bank canceled the campaign after it became clear it had turned into a forum for venting frustration against the firm.

Here's what happened: Early Wednesday morning the bank posted a tweet saying it would host a Q&A session with its Vice Chairman Jimmy Lee on Thursday.  Then the questions started pouring in, but they weren't what the bank had expected, no doubt.

Here is a sample of some of the responses to the campaign:

#AskJPM why did u think this would be a good idea