Justin Bieber, the Canadian pop singer, and Ozzy Osbourne, veteran rocker, have come together to film a Best Buy commercial for Super Bowl, reports BillBoard.com.
Best Buy, the consumer electronic firm , has commissioned a Super Bowl ad for the first time. The 30 second ad will air on February 6.
Bieber and Osbourne filmed the commercial recently at Universal Studios. Best Buy gave no details but said the ad would showcase creativity and humor to millions of Super Bowl TV viewers.
We're delighted to have Justin and Ozzy help us tell the Best Buy story. We know people have high expectations for these ads and Justin and Ozzy add a whole new dimension of fun, said Best Buy's senior vice president of U.S. marketing, Drew Panayiotu to the press.
The annual Super Bowl match traditionally draws more than 100 million viewers and is 'THE' place to air new commercial to draw maximum attention and retention from viewers. Hence, advertisers go all out to make quirky and different commercials. Initial pictures of Best Buy commercial leaked online show the two dressed in Tron-inspired costumes, hopefully the ad will be unique enough to fill the spot.
Justin is endorsing the brand and will appear in several more Best Buy ads this year.