Pop star Justin Bieber has released a new music video titled, “Where Are Ü Now.” The Canadian singer has teamed up with DJs Jack Ü, Diplo and Skrillex for the colorful music video of the song, which contains a reference to his ex-girlfriend, Selena Gomez.
In the video, the singer can be seen dancing, surrounded by colorful graffiti art that was created by his fans and various artists in an art gallery. “We are being overwhelmed, in a good way, by the success of 'Where Are Ü Now' with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans,” writes Jack Ü on his You Tube page, where the video is published. He added that the singer wrote the song when he was in a low point in his life.
“Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video,” Jack Ü added.
According to Hollywood Life, the singer was inspired to write this song after he broke up with Gomez. The website shows a portion of graffiti that reads, “Where R Ü, Selena.” However it does not mean that Bieber has Gomez on his mind because the art was created by his fans. In yet another artpiece captured by the website, his fans have written “Jelena 4Ever” and crossed it with a big blue cross.
Bieber premiered the video on ABC's "Good Morning America," where he revealed that many artists and fans came together in a Los Angeles gallery to paint. The frames were later used in the making of final music video. One scene from the video shows the singer getting completely immersed in colorful paint before he breaks into captivating dance moves. Check out the music video of “Where Are Ü Now” below.
Source: YouTube.com/Jack Ü