Although Justin Timberlake went to the 2012 International CES to promote a joint venture between Panasonic and MySpace, it was his beard at CES that seems to be grabbing all of the attention as photos circulated the Internet.

Timberlake, who recently got engaged to long-time flame Jessica Biel, showed off an impressive beard at the Panasonic press conference on Monday in Las Vegas.

The impressive music and acting superstar appeared at CES to announce MySpace TV with Panasonic. The technology world was buzzing about a former social media superpower jumping in the television game while, while entertainment outlets like People Magazine were asking whether his new beard was hot or not.

We're ready to take television and entertainment to the next step by upgrading it to the social networking experience, Timberlake said at the press conference. Why text or email your friends to talk about your favorite programs after they've aired when you could be sharing the experience with real-time interactivity from anywhere across the globe?

MySpace was once the premier social media outlet, but quickly devolved after the arrival of Facebook and Twitter. Timberlake decided to become an investor in the company last year and is hoping to use his star power to create some interest and relevancy in the company.

The MySpace TV will allow users to share their comments and thoughts while watching their favorite television programs. Imagine watching Tim Tebow leading the Broncos to a triumphant overtime victory over the Pittsburgh Steelers and being able to share your thoughts through MySpace TV.

As the plot of your favorite drama unfolds, the joke of your favorite SNL character plays, or even the last second shot of your favorite team swishes the net, we're giving you the opportunity to connect your friends to your moments as they're actually occurring, Timberlake said. This is the evolution of one of our greatest inventions, the television. And, we no longer have to crowd around the same one to experience it together.

MySpace TV will likely compete with Google TV, which debuted in October 2010. Google TV utilizes Android and Linux operating systems with apps to give television viewers a more interactive viewing experience, but has seen its ups and downs since its initial debut.