Kim Kardashian Is A 'Brand' Said Jason Statham, Latest Celebrity To Attack Reality TV Star

In a recent with interview with Details Magazine, the action star was asked whether he considered his name and personality a brand.

F--- no, said Statham. Why should I?

The magazine then informed him that many industry professionals consider that guaranteed $30 million a film as a brand in need of management.

Statham responded by taking a swipe at a television personality.

F--- 'em, said Statham. Kim Kardashian's a brand.

Statham, who was promoting his new film Safe, made the comment just a week after Mad Men star Jon Hamm labeled the reality television personality a F---ing idiot.

In April's edition of Elle Magazine, Hamm told reporters  whether it's Paris Hilton or Kim Kardashian or whoever, stupidity is certainly celebrated.

Being a f---ing idiot is a valuable commodity in this culture because you're rewarded significantly, said Hamm in an interview.

On The Today Show, the 41-year-old actor stood by his comments after Kardashian said his comment was careless, according to the Daily Mail.

I don't think [my comments] were careless. I think they were accurate, said Hamm. It's a part of our culture that I certainly don't identify with, and I don't really understand the appeal of it other than in a sort of car crash sensibility. And it's not something that I partake in or enjoy, but it is what is and here we are.

Last year, James Bond star Daniel Craig also attacked the 31-year-old when he was asked about all the attention surrounding her 72-day marriage to basketball player Kris Humphries.

You see that and you think, 'What, you mean all I have to do is behave like a f---ing idiot on television and then you'll pay me millions?,' said Craig in an interview with GQ Magazine. I'm not judging it. Well, I am, obviously.

Jonah Hill also made a comment about Kardishian last year. He reportedly said he finds it disgusting that her shows earn better ratings that high-quality programs.

The truth of it is, I have friends who work in TV and the Kardashians get higher ratings than their TV shows, said Hill, according to the Daily Mail. Shows that people actually work hard on -- writing and creating and trying to tell stories. The fact that the Kardashians could be more popular than a show like Mad Men is disgusting. It's a super disgusting part of our culture, but I still find it funny to make a joke about it.