There were two elements to the original Kony 2012 video that turned it into the most viral video of all time.The first is the unique child's-eye perspective depicting a global community mobilizing into action, and second is the voice of Jason Russell the co-founder of Invisible Children, who directed the video. In the sequel both parts are missing.
Kony 2012 Part II plays out as a traditional documentary that focuses more on the criticism received by Invisible Children, rather than the original cause.
The San Diego-based nonprofit organization that put a spotlight on the brutal crimes of Ugandan warlord Joseph Kony, were criticized for oversimplifying the 26-year conflict involving Kony's Lord's Resistance Army. Complaints flooded in saying the video was too American-centric and the organization was spending too little money on the groups they are trying to help.
Over 70 million people saw the Kony 2012 video worldwide before the people of northern Uganda, who have been most effected by the rebel Lord's Resistance Army. When the video was finally screened by a charity it didn't resonate well with the people it was trying to help. Provoking widespread anger, locals told Al Jazeera that the promotion methods were offensive. They complained that the video only included one Ugandan voice.
Similar to the original video, the sequel makes a plea for people to join the Cover the Night New York Protest-a movement that aims to put pressure on U.S leaders to find Kony and stop the Lord's Resistance Army.
Although the sequel will most probably reach tens of millions again; it's unlikely to draw in more resistance from the first video as it chooses to focus on prior critique and not the cause.
The fact is, the story has developed in so many odd ways with all the controversy, and the sequel can't really promise the bang of that first video - which is informing people of something they did not know before, pop culture expert Robert Thompson told the Guardian. Now we're getting into the details, which are never that thrilling.
Invisible Children's CEO Ben Keesey said the Sequel was necessary to show people how the viral video had prompted the African Union to send 5,000 soldiers to join the hunt for Kony, the Guardian reported. It's always hard to keep the momentum on an issue like this, especially because the majority of people watching this have no relationship, no connection to something that is happening thousands of miles away, he said. Our goal is just to create compelling stories to bring back what the point is - which is right now there are people living in fear of violence and being attacked by the LRA and we need to be reminded of that.
The absence of Jason Russell and his unique narrative will undoubtedly be another factor that hinders the sequel's traction. Last month he was diagnosed with psychosis after having a public meltdown in San Diego, where he was spotted naked ranting and screaming incoherently.
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