Kylie Jenner gave a sneak-peek of her new Puma campaign on Instagram Sunday. The 18-year-old showed off her sporty side in the first released photos for her campaign. The brand gave a peek into the behind-the-scenes look of the campaign on Snapchat with the reality TV star’s feet either covered or blurred out.
“Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce,” Kylie wrote next to her picture on Instagram, which she shared with her 54.2 million followers. In the two pics, Kylie wears a blue branded sports bra with matching patterned running capris and the high-tongued black sneakers.
In the picture, her dark and long locks are left loose in a side part. The Lip Kit creator wears a natural look with smoky eyes. She also accessorizes with gold bracelets.
In another photo shared by Puma, the teen wears the same outfit while doing a workout with a ball. She sports a pair of black Puma hand gear and flaunts her black manicured hands. Kylie wears the same Puma Fierce trainers in the shot. The new sneakers collection will be available from April 1.
Kylie is the brand ambassador of Puma’s spring/summer 2016 campaign. The German multinational company confirmed the collaboration in February. The company has reportedly signed up the “Keeping Up With the Kardashians” star for a whopping $1 million. The 18-year-old has signed on as an ambassador with Puma, which is a direct competitor to Adidas that backed Kanye West’s Yeezy fashion collection.
West had attempted to shut down the Kylie and Puma collaboration saying that “1000% there will never be a Kylie Puma anything.” Kim Kardashian West’s husband tweeted that Kylie was family and on Yeezy team. However, later the rapper admitted that though he was a bit mad at his sister-in-law but he is happy for her.