Kylie Jenner will be the new face of Puma’s spring/summer 2016 campaign. The German multinational company confirmed the collaboration on Wednesday. The company has reportedly signed up the “Keeping Up With the Kardashians” star for a whopping $1 million. The 18-year-old has signed on as an ambassador with Puma, which is a direct competitor to Adidas that backed Kanye West’s Yeezy fashion collection.
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016,” Adam Petrick, global director of brand and marketing for Puma, reportedly said in a statement. He added that the teen belongs to the new era of fashion and hence she was the most fitting and influential female to headline the campaign.
The teenager’s new collaboration with the footwear major is named the Kylie Kollaboration. Kylie had signed the Puma contract secretly, according to TMZ, which had angered her brother-in-law. The 38-year-old rapper landed in New York hours before Kylie, and told reporters that he was miffed with the collaboration news. But, Kim Kardashian West’s husband added that he was “happy for her,” though he was mad for a bit.
West showcased his Yeezy Season 3 at the New York Fashion Week. He earlier took to Twitter and tweeted that there would “never be a Kylie Puma anything,” as she was completely dedicated to his Adidas x Yeezy collection. He went on to write that they were a Yeezy team and would return Puma its “measly million” dollars, warning the company not to divide the family.
Meanwhile, Kylie has already modeled for Puma in photo shoots. She will take on the role of a brand advocate supporting specific Puma products through campaigns and her social media outlets. The teen has been pictured wearing Puma athleisure apparel when she works out, and she also flaunted a pair of Puma tennis shoes while in Calabasas in October. Kylie walked for West in his debut NYFW presentation — Yeezy Season 1 — in 2015.