Kylie Jenner
Kylie Jenner has yet to confirm her rumored pregnancy. The reality star was pictured arriving at Sugar Factory American Brasserie on April 22, 2017 in Las Vegas. Getty Images

While rumors continue to circulate that Kylie Jenner is expecting her first child with boyfriend Travis Scott, the 20-year-old reality star seems more focused on her Fall Lip Kit launch and her eyewear collection.

On Thursday, Jenner shared a photo on her Instagram story reminding fans that her latest collection will be released on Friday at 3 p.m. PDT. The “Life of Kylie” star will be introducing five new shades to her cosmetics collection. The day before, she shared a video promoting her new eyewear collection, Quay x Kylie, with Quay Australia which is currently available for purchase.

Despite the social media activity, Jenner has yet to post a recent photo of herself, and has instead mostly shared throwback photos and promotional videos for her brands since reports of her pregnancy surfaced last month.

Despite what may or may not be true, Jenner hasn’t forgotten about her brand and isn’t the only one hard at work, as Scott recently announced his new fashion collaboration with denim brand Ksubi.

The “Goosebumps” rapper’s 10 piece limited edition capsule collection, launching Oct. 12, will feature items similar to his everyday look, including T-shirts and shredded jeans with double pockets with a special nod to his hometown of Houston

. “I just wanted to keep it Texas culture — just real simple,” he told Vogue.

“Sometimes clothes make it through generations of artists, and it’s just because the designer is designing to the time and the culture. That’s what I think is dope about brands [like Ksubi]. It’s dope when a brand can captivate what’s going on with kids — it’s not out of touch. With or without me,” he explained.

Although the couple is promoting their individual projects and launching campaigns, Jenner’s family doesn’t believe that things between the two will last long.

“It’s hard for [Jenner’s] family to imagine Kylie’s relationship with Travis will last,” a source told People.

Jenner’s famous family thinks that she is too young to have a child and doesn’t understand the seriousness of the situation. “Spending time with other people’s kids is obviously completely different than being a mom 24/7. Kylie, of course, has no idea about all the hard work and sleepless nights,” a source told People.

The source explained that the star thinks she’s prepared for motherhood, thanks to her experience babysitting for others. “Between spending lots of time with her nieces and nephews, and being around Tyga’s son [4-year-old King Cairo], she claimed she was ready. Her family would beg her to protect herself. They were very concerned,” the insider revealed.

However, the couple, who have been dating since April, are reportedly ecstatic about welcoming their first child together. “He was so excited, he couldn’t keep it in. He’s been so affectionate and protective of Kylie since they found out,” an insider revealed. “He can’t wait to be a dad.”

“It is an unexpected but completely amazing turn of events that [Jenner] could not be more excited or thrilled about,” the source added.

While the couple has yet to publicly confirm whether they are expecting their first child together, it seems like business is at the top of their priority list for the moment.