On May 17th, Lady Gaga will cooperate with Zynga to promote her new album Born This Way with strong Gaga style on Facebook through GagaVille.
It is reported that more than 12 million people play FarmVille each day, making it Facebook's most popular game. For Gaga's fanbase, if they pay a $25 Zynga Game Card, they can download her new songs without charge.
There are other incentives to play during this time including exclusive access to Born This Way songs before the album officially comes out on May 23.
Some experts said, Gaga Ville is a sign that artists are going where fans are, and that's on Facebook, Twitter and playing online games.