Kobe Bryant LeBron James
Bryant and James have made a combined 24 All-Star teams. Reuters

Magic Johnson has offered LeBron James $1 million to participate in the 2014 NBA Slam Dunk Contest. In response to the former Los Angeles Lakers star’s offer, Sex.com has decided to up the ante by offering money to a current L.A. player.

The Web site has announced that they will pay $5 million if Kobe Bryant decides to participate in next year’s contest. Sex.com would give the money to Bryant’s favorite charity, but only if both he and James compete in the event.

The site issued a press release on Monday, stating its reasons for the offer.

“We at Sex.com feel it is important for the sport of basketball that Kobe and LeBron face-off in the dunk contest and we want to be part of this historic event. The NBA’s best players used to enter. Jordan versus Dominique had us on the edge of our seats. It would be a shame for these exceptional players to let pride take priority over sportsmanship.”

The popularity of the Slam Dunk Contest has faded in recent seasons, in large part because of the lack of star contestants. The 2013 contest was won by the Toronto Raptors’ Terrence Ross, who plays just 16 minutes per game. He competed against players like the New York Knicks’ James White, and Jeremy Evans of the Utah Jazz, who barely receive any playing time.

Even in recent years, players like Dwight Howard and Blake Griffin have won the title. However, this year featured no All-Stars.

James has never been in the contest, though fans have been clamoring for his participation. The Miami Heat star often turns heads with highlight dunks during games, and has made headlines for his incredible dunks in practice.

Bryant hasn’t been in the contest for 16 years, but was successful in his one try. He won the competition in 1997, defeating Chris Carr, Michael Finley, Ray Allen, Bob Sura and Darvin Ham.

James has yet to accept Johnson’s proposal. He has never participated in the contest.