Rumors regarding the possibility of a Lamborghini SUV (sports utility vehicle) called the Deimos have been circulating for a while now. All signs suggest that the luxury car company is set to debut its first SUV, but according to China Car Times, the all-terrain powerhouse will be called the Urus, instead, and it will likely make an appearance at the Beijing Auto Show at the end of April. 

If the photographs of the Lamborghini SUV that have already been revealed online turn out to be real, the newest creation from the Italian designer car maker will be an angular-though-somewhat compact vehicle that has been super-sized -- while still maintaining the Lamborghini's distinct style.

If Chinese sources saying that the new Lamborghini SUV will be called the Urus turn out to be true, than Deimos may turn out to be the name for an upcoming replacement of the Gallardo.

Although Lamborghini has done well selling its newer models under the ownership of parent company Volkswagen, the profits the luxury car company seeks still remain elusive. Conversely, Porsche, another luxury sports car manufacturer, is thriving, thanks largely to the success of its Cayenne SUV, which has led other automakers to follow suit (e.g., BMW  has continued to add to its range of sports utility vehicles).

Lambroghini executives say they have yet to secure approval to build the car, but given how high demand for these models has become in China as well as in the Middle East, it is likely only a matter of time.

Specs and Price:

Likely a bid to cash in on the growing global market for high-end luxury SUVs, especially in China, the Lamborghini SUV Urus is rumored to sport a 584 horsepower version of the 10-cylinder Gallardo engine and to cost around $200,000. The car's release date is expected to be some time in 2015, though auto enthusiasts may get a chance to see it later this month.

What's In A Name?

The name Urus comes from an extinct breed of giant cow that lived in Europe and was called the Aurochs. These mythical creatures were mentioned by Julius Ceasar in the chronicles of the Gallic Wars. Later, in the middle ages, the hunting of the Aurochs was restricted solely to the noble class. The last known Aurochs died out in 1627 in the Jaktorow forest in Poland. These giant cows were known to be aggressive, but were also likely domesticated into breeding cattle.