Insurance conglomerate AIG had been named the least reputable company in the United States by the annual Reputation Report from market researcher Harris Interactive.
For its 2011 Interactive RQ study, Harris Interactive conducted a poll of more than 30,000 respondents asking them to rank the 60 most visible companies in U.S. on 20 different attributes.
The attributes included Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment, and Financial Performance.
Harris Interactive then rate the reputation of each company based on the 20 attributes ratings. AIG received the worst reputation ranking with RQ score of 47.77 and BP received the second worst reputation ranking with an RQ score of 49.82.
Click start to see least reputable companies in the United States.