LG Electronics has cut the price on its recently launched flagship smartphone, the G4, by nearly 25 percent in India. The Ceramic White version was listed on Amazon.com’s Indian site at 38,990 rupees ($610), at the time of this report.

At the launch in June, for which LG had brought in one of India’s best-known film stars, the premium 5.5-inch phablet was priced at 51,500 rupees. The phone was also offered in a more pricey leather-back version, which will now cost 43,500 rupees.

The G4 packs top-of-the-line specs, including the Qualcomm Snapdragon 808 hexacore processor, IPS Quantum display with 538ppi pixel density, 16MP/8MP cameras, dual SIM slots both supporting 4G, 3GB RAM, 32GB internal storage and an expandable memory slot supporting up to 2TB.

LG’s move comes at a time when rival Samsung Electronics is offering its own top-end phone, the Galaxy S6, at less than 40,000 rupees for the 32GB version.

LG has also cut the price on the more mid-range G4 Stylus, a 5.7-inch phablet running on a 1.2GHz four-core processor. The phablet, which arrived only last month priced just shy of 25,000 rupees, is now listed at 20,250 rupees on Amazon.co.in.

LG G4 Stylus A promotional image of the LG G4 Stylus phablet. The phone offers a quick memo feature that can be used for note taking or other fast jottings using the stylus. Photo: LG website