South Korean technology giant LG Electronics, having done a style check on its Optimus series, has announced plans to roll-out three refreshing Android-based smartphones at the Mobile World Congress (MWC) 2012. L3, L5 and L7 will be the three uber-stylish handsets that will be launched under their new line, the ‘L-Style.’

The Optimus L3 will be powered by Android 2.3 Gingerbread with a 3.2-inch display and is expected to be launched initially this March in Europe. This smartphone will be followed by two other devices in the first half of 2012. The other two would boast Android 4.0 Ice Cream Sandwich, with Optimus L5 comprising a 4.0-inch display and Optimus L7 – a little larger 4.3-inch screen.

Further, according to the reports, the handsets are also expected to sport singular and twin core processors, WVGA shade resolutions, a microSD label slot, Wi-Fi, Bluetooth and multi-megapixel cameras. LG is tightlipped about the market price and availability of the three models, the company is tight-lipped till the future dates are announced; however, it’s not hard to guess that L3 would be more like a reasonably priced handset. Further, according to the reports, the Optimus L5 would lie in a mid-range budget section with a nice large screen and the added factor of ICS. The last one, the L7 will be the company’s top tier handset to compete against the current high-end smartphones.

With major players like Apple, Samsung and Nokia, to name a few, already primed to fire up the MWC 2012 with their exciting handset launches, LG is eyeing to attain substantial relevance in the cut-throat smartphone market with their audacious new design philosophy. As per company sources, the L series is expected to feature a floating mass display technology, which would give a feeling of the screen floating in the actual display way -- very close to the glass surface.

Meanwhile, the consumers will just have to wait a few short weeks to find out how superior the new series is going to be.