The point guard sparking Linsanity for sports fans across the country has done more than just win games for the Knicks, it has also brought the shares of The Madison Square Garden Co. to an all-time high on Monday.
Shares of MSG rose 3.8 percent to a high of $32.32 per share, three times the amount of other shares being traded on Wall Street that day.
Sales of all Knick merchandise has also risen more than 3,000 percent in the past week, according to The New York Times. Some items, including the replica of Jeremy Lin's jersey, have sold out. Ticket prices for New York games have also gone up with Lin's emergence, rising from $85 per ticket to $100.
Virtually unknown two weeks ago, Lin has led the Knicks to their best five games of the season in the past week, without Knicks stars Amare Stoudemaire and Carmelo Anthony. Last week, Lin averaged 27.8 points and 8.3 assists. On Friday, he scored a career-high of 38 points against the Los Angeles Lakers, bringing the Knicks to a 92-85 win over the team.