Today, leading online local media company, Local.com Corp., announced that Mark Wallin has been appointed to be the company’s new Vice President, Product Development. Local.com also announced that the company plans to expand its product portfolio for local businesses. These new initiatives are designed to help local businesses increase their online visibility and more effectively communicate with their customers and target audiences.

Mr. Wallin will lead Local.com’s product development initiatives, including defining and refining their product strategies, processes and objectives. He also will orchestrate the launch of products intended to support the company’s growth.

Wallin has more than 15 years of senior level product and technology experience and most recently worked for Sanger Ventures, a company that specialized in product strategy and development consulting services for high growth companies. He previously held various product and technology leadership positions with IBM Global Services and other emerging Internet growth companies. Wallin holds a Bachelor of Science degree in computer systems engineering from Stanford University.

“Mark brings a significant amount of product knowledge and strategic leadership experience to the company and will be instrumental as we roll out our new suite of products for local businesses,” said Michael Sawtell, Local.com COO. “We look forward to his contributions to our slated product stack and our other growth initiatives.”