After months of speculation, French fashion house Louis Vuitton has finally confirmed its foray into the fragrance sector with perfumer Jacques Cavallier-Belletrud.
The third-generation scentmaker is known for his exclusive creations and has partnered with a number of high-end brands to create designer fragrances. This includes the Issey Miyake L'Eau d'Issey, Christian Dior Midnight Poison and Jean Paul Gaultier Classique. Besides this, he has also worked with renowned designer Stella McCartney to create the exclusive STELLA and new scent L.I.L.Y.collections.
Making perfume is a magnificent journey, which starts with the quality of the base ingredients, Belletrud told WWD.
Founded in 1854, Louis Vuitton is known for its range of luxury products from trunks to ready-to-wear, shoes, watches, jewelries, accessories, sunglasses, watches, shoes and books.
According to reports, prior to this, the brand had marketed three fragrances during the 1920s-1930s, which were later discontinued.
Following this, the brand had never attempted to enter the fragrance area until now. Once the designer perfume is created, it will be marketed exclusively in Louis Vuitton stores worldwide.