After the Queen of Pop gave the world a 30 second teaser trailer for her latest video on Friday with promises to debut three days later, Madonna's Turn Up The Radio premiered on Monday.
Turn Up The Radio is the third single from Madonna's 2012 album MDMA and the video was produced by Martin Solveig.
We were working with no limits. I think the only thing that she said when we started was, 'I just want people to be able to dance to my music and connect easily with my music,' and also probably to take some risks at some point, Solveig told MTV. Other than this, it was open to any kind of experimentation.
Madonna, who turned 54-years-old on Aug. 16, is seen in the five-minute video donning black short shorts and panty hose paired with a detailed leather jacket, sky high platforms, fingerless gloves and big sunglasses. Madge's hair is held back by a black headband and teased to the max. After paparazzi snap her image getting in a vintage car, she drives around picking up people on the street from dancers, to a gas attendant, to two prostitutes.
The video was rumored to be shot in Rome but was actually shot in another Italian city, Florence, according to MTV. It was directed by Tom Munro, the same director who sat behind the lens in Give It 2 Me.
The teaser video was first announced by Perez Hilton on Friday and was posted on Madonnarama and premiered on UK's Daybreak.