American Honda Motor Co. Inc. lost ground in March as its sales dropped an adjusted 8.4 percent compared with the same month last year, when the Japanese company had unusually strong sales.
Honda faced hard year-over-year humps -- they had a really good March last year, and they really didn't follow the Big Six in terms of incentives, Jessica Calwell, senior analyst at Edmunds.com said Tuesday.
Sales within the Honda division dropped 7.7 percent, while the Acura division foundered ever worse with sales dropping 14.6 percent.
The only bright spots for the company were the Honda Civic Hybrid, CR-V and Acura TSX. The Civic Hybrid gained 98.1 percent in sales, while the CR-V rose 35.3 percent. The TSX increased sales by 15.1 percent.
Honda stock dropped 1.42 percent to $38.29 per share Tuesday afternoon following the news.