Gbp/usd - 1.5440 ... The British pound rose to 1.5450 in tandem with euro together with active cross buying in sterling (eur/gbp dropped to 0.8675 whilst gbp/jpy rose to 143.60), however, profit-taking offers at 1.5450-1.5475 shud limit cable's upside somewhat. On the downside, bids are located at 1.5400/10 n 1.5375/80. Investors are focusing on the release of U.K. PSNCR n retail sales data at 08:30GMT.