Gbp/usd - 1.5141 ... Despite y'day's brief rise to 1.5227, the British pound continued to remain under pressure in U.S. session after y'day's release of weak U.S. econ. data, prompting investors to buy U.S. dollar broadly except versus the Japanese yen. Cable retreated further today to 1.5115 in reaction to the weak UK BRC retail sales data which rose 1.5% y/y in June, the lowest rate since March. BRC retail shop prices fell 0.1% m/m in June versus an increase of 0.3% m/m in May. Investors also dumped cable as BP has ruled out any new shares, either as a placing or a rights issues, however, if there is a new white knight investor to provide a backstop on the declining share price, the British pound may jump up on real money demand. Offers are tipped at 1.5160 n 1.5180/90 whilst bids are located at 1.5100/10 with stops building up below 1.5080.