Fans of the Mass Effect franchise who were disappointed in the new title's ending have found many outlets for their anger at Bioware and the game developers who they say phoned in the ending to the video game space-opera. The game players have found a number of ways to express their fury. The newest, and perhaps most creative, protest came in the form of 402 cupcakes delivered to Bioware's offices in Edmonton, Alberta.
The cupcakes, which came from a local Canadian bakery, arrived with a short note to Bioware developers: As fans, we want Bioware to do right by us, and fix the endings for Mass Effect 3. But we also want to let Bioware know, that we trust them, and have faith in them. Bioware has been slammed by negativity from all sides in the last few weeks. This is our way, as fans, to drive our message home, but in a (literally) sweet way. We want Bioware to add some more 'sweet' to their 'bittersweet' ending. What better way to do this than with CUPCAKES :-D.
The cupcakes were colored red, blue and green with A, B or C written on each one in icing. This is likely a jab at executive producer Casey Hudson in response to his statement defending the Mass Effect 3 ending.
It's not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C, he said. The endings have a lot more sophistication and variety in them.
The protest was quickly organized online by Retake Mass Effect 3, a group of video game-obsessed fans united in order to pressure Bioware to change the game's ending. Fundraising for the culinary protest started on March 26 and quickly raised more than the $1005 necessary to pay for the cupcakes.
According to the fundraising page, each fan who donated to the protest was allowed to send along a short personal note of their own, with the caveat that they not be offensive, derogatory or insulting.
Since practically the day that Mass Effect 3 went on sale, fans have complained that the ending is unimaginative and that despite the promise that the game's outcome would be based on the choices each player made, all possible endings were essentially the same. Fans have protested largely by massing on gaming forums and blogs to express their dissatisfaction. Their collective voices have already won several responses from Bioware developers, who have spoke out against the ending, claiming it was rushed and even hinting that a complete ending will be made available in the near future.