Mass Hysteria Entertainment Company, Inc. is a motion picture studio that produces branded young adult film content for theatrical, VOD, DVD, and television distribution. Daniel Grodnik, a veteran motion picture producer and the former Chairman/CEO of National Lampoon, Inc., manages the Company. Founded in 2005, Mass Hysteria Entertainment Company, Inc. trades on the OTC Bulletin Board. They have their headquarters in Hollywood, California.
The Company intends to produce ‘Mass Hysteria’ branded comedy films. These films will screen only at midnight on Fridays and Saturdays. Mass Hysteria Entertainment focuses on the provision of a hybrid entertainment that uses movies as a destination and combines them with hand-held devices, the Internet, and live theater. Formerly known as Michael Lambert, Inc., the Company changed their name to Mass Hysteria Entertainment Company, Inc. in July 2009 to reflect their new business plan to produce theatrical films for the youth market.
Mass Hysteria Entertainment Company, Inc.’s movies are inexpensive since they don’t rely on special effects or big movie stars for the leads. The Company believes there’s an opportunity for a new kind of movie experience. Mass Hysteria underwent creation to give young adults a personal and shared experience as well as a place to go and ‘”socialize.”
Young adults who go to one of the Company’s movies will be encouraged to participate in on screen activities, all as part of the shared and personal experience. The Company believes movies today for young adults should be more than a good story. They believe they also have to be a destination point, and they are working so their proprietary and interactive content will help create the destination experience.
On January 15, 2010, Mass Hysteria Entertainment, Inc. announced the addition of John Landis to the advisory board. Mr. Landis joins two-time Academy award winning producer Albert S. Ruddy (The Godfather and Million Dollar Baby) in becoming the second industry visionary to join the Mass Hysteria Advisory Board. Mr. Landis is an Award winning director of such blockbuster movies as “The Blues Brothers,” “Animal House,” “Twilight Zone: The Movie,” “An American Werewolf In London,” and “Trading Places.”