Forty years have passed by since the Swiss watch brand, Tag Heuer and its founder was obsessed with the idea of speed.

To mark the brand's long term association in international motorsport and motor racing, Tag Heuer has showcased a special exhibition in Geneva titled Mastering Speed from January 17-20, 2011.

As part of its 2011celebrations, the company has announced a new partnership with the Automobile Club de Monaco (ACM). This new partnership agreement makes Tag Heuer the Official Watch and Chronograph, Eyewear and Timing Partner of the ACM and its events, which includes for 2011, the F1 Grand Prix of Monaco, the Monte Carlo Rally, the Monte Carlo Historic Rally, the Monaco Rally of Alternative Energies and the Monaco Kart Cup.

We look forward to working side by side with the ACM in their pits and paddocks, and helping to promote their legendary races throughout the Tag Heuer world, said Jean-Christophe Babin, CEO of Tag Heuer in a recent statement.

Mastering Speed exhibited 10 historic race cars that have made an important mark in the motor-racing history of Tag Heuer and in international motorsport in general.

These include those driven by the brand's racing ambassadors, including F1 great Juan Manuel Fangio's Mercedes W196, Clay Regazzoni's Ferrari F1 312 B3, the World Champions McLarens F1 cars of Ayrton Senna, Mika Hakkinen and Lewis Hamilton, and the Audi R15+ TDI winner of Le Mans 24 Hours.

/Also in the show are iconic Tag Heuer timepieces and chronographs directly inspired by motor-racing. These include the Formula 1 series, created in homage to Tag Heuer's long association with F1 racing, as well as the indomitable timepieces named after the most famous driving competitions in motorsports: the Monaco, the Silverstone, the Carrera, and the Monza. Get an exclusive glimpse of the exhibition below:

Tag

Tag Heuer has showcased a special exhibition in Geneva titled Mastering Speed. Pic Credit: Tag Heuer.
Tag

Tag Heuer has showcased a special exhibition in Geneva titled Mastering Speed. Pic Credit: Tag Heuer.
Tag

Tag Heuer has showcased a special exhibition in Geneva titled Mastering Speed. Pic Credit: Tag Heuer.
Tag

Tag Heuer has showcased a special exhibition in Geneva titled Mastering Speed. Pic Credit: Tag Heuer.
Tag

Tag Heuer has showcased a special exhibition in Geneva titled Mastering Speed. Pic Credit: Tag Heuer.