Macy's Inc. announced Matthew Williamson as the second acclaimed fashion designer to take part in the designer capsule collection series for the retailer's contemporary fashion Impulse department.
Launched in February 2011 with Kinder Aggugini, the series has been developed in collaboration with celebrated designers from around the globe.
Rotating onto the floor every few months, each capsule offers limited-edition women's apparel pieces reminiscent of the designer's signature style. Sold in approximately 225 Macy's stores nationwide and on macys.com beginning April 13, Williamson's collection will include dresses, tops, scarves and unique leather and suede pieces that look authentically Matthew Williamson, all at an affordable price.
Matthew's irresistible fashion sense and extensive understanding of form and proportion are in sync with what our customer is looking for when shopping for fresh style this spring, stated Jeff Gennette, Macy's chief merchandising officer.
The Matthew Williamson capsule collection will illustrate a bohemian mood full of color, deeply reflecting Matthew's signature style. The line fuses sophisticated separates and collectible 70s-inspired dresses embellished day and party dresses, bohemian blouses, printed scarves and flirty day-to-evening rompers.
Matthew's creations are seductive and sophisticated, yet unconventional, said Nicole Fischelis, Macy's group vice president and fashion director.
The designers for the remaining capsules will be announced in advance of each launch.