President Barack Obama campaign trail and election victory received more media coverage than Hurricane Katrina in 2005 and September 11 attacks.

Obama was reported in world's major newspapers, television and radio broadcasts, generating an unprecedented 35,000 stories, 35 times more than the last presidential swearing-in, a monitoring group said Wednesday.

This surpassing the media interest generated by Hurricane Katrina in 2005, the global financial meltdown in 2008, the Iraq War in 2003 and the September 11 attacks on New York and Washington.

Since December 31, there have been 6 million new Obama-related mentions on the internet, the Texas-based Global Language Monitor told Reuters.

In comparison, the last US presidential inauguration of George W. Bush resulted in about 1,000 stories in major media worldwide in January 2005, Paul JJ Payack, president of Global Language Monitor said.

The Obama numbers are unprecedented and speak volumes to the global fascination with the new American president, his wife and young family. Obama is the biggest story of the century so far, Payack said.

Obama’s campaign and election stories had generated 717,000 citations in print, television and radio across the world in 2008, and 254 million mentions on the Internet and in Web blogs according to Payack's monitoring group.