2009 Media Kit   ibt
Audience Profile   subimg_audience2
 
Audience Profile
Profile Overview
Business Decision Makers
Active Investors
Tech Enthusiasts
Affluent Consumers
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Profile Overview

international websiteIbtimes.com attracts a large audience of affluent investors and traders, C-level executives, business owners and tech savvy readers. Reach this audience through the many marketing opportunities offered by the International Business Times.


 
25-54 years old
65.2%
Household Income - over $150,000
76.3%
Professionals
81.0%
Male
68.0%
Access from work
74.0%
Active online customers (Shopped online in the last 6 months)
94.0%
 



Business Decision Makers  
C-Level Executive / Owner - Corporate
C-Level Executive / Owner - Any Company Size
Senior Management - Corporate
Senior Management - Any company size
Any business decision maker - Influencer
6.1%
12.1%
11.3%
26.7%
44.4%


Active Investors  
Current market value of portfolio - over $500,000
Owns Any Securities - Last 6 months
Has a Brokerage Account
Purchased Online Last 6 Months - Mutual Funds - Bond
Purchased Online Last 6 Months - Mutual Funds - Stock
15.2%
62.1%
67.9%
9.7%
30.8%


Tech Enthusiasts  
Online over 5 times a week
Purchased computer software online - within the last 6 months
Home electronics purchased online - within the last 6 months
PDA/Smartphone purchased anywhere - within the last 12 Months
Computer used to download file for portable media (podcast) - within the last 30 days
92.2%
88.2%
72.3%
31.7%
31.9%


Affluent Consumers  
Household Income - over $150,000
Household Income - over $500,000
Owns a luxury car
Owns any platinum credit card
Any foreign vacation destination - Last 2 years
Current market value of portfolio - over $1 million
76.3%
27.1%
20.7%
24.1%
48.7%
7.7%
 
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