'Michael Jackson' and Pepsi Team Up For Global Marketing Blitz [PHOTOS]

 
on May 03 2012 1:47 PM

Today,
Today, Pepsi reached a deal with Jackson's estate to use the King of Pop's image in their global marketing campaign.

The Tupac hologram was a big hit at Coachella and there has been talk about resurrecting Michael Jackson in the hologram sense for a tour with his brothers, but for now Jackson is teaming up with Pepsi. Today, Pepsi reached a deal with Jackson's estate to use the King of Pop's image in their global marketing campaign. Jackson will not appear as a hologram, rather his true imagae will be used for various ad campaigns. Jackson will be seen on special edition cans, in TV ads and fans will have an opportunity to download remixes to some of Jackson's most famous songs.

Jackson first worked with Pepsi in 1983 for a television commercial with his brothers. The commercial famously went awry when Jackson's hair caught on fire after a pyrotechnics display landed on Jackson's head. Jackson suffered severe burns to his scalp and many say the accident was the start to Jackson's addiction to painkillers. Pepsi gave $1.5 million to Jackson after the incident.

The first collaboration with Jackson and Pepsi will be in China. The timing is set to coincide with the 25th anniversary of Bad. By the fall Jackson and Pepsi will be featured in over a dozen countries.

We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the BAD album and tour and to put Michael on one billion Pepsi cans - perhaps a Guinness record, John Branca and John McClain, co-executors of Michael Jackson's estate said in a press release. We're excited to see it all come to life.

The Chinese campaign will feature a TV ad with Jackson and fans will get a chance to win tickets to Cirque du Soleil's Michael Jackson Immortal World Tour show and leather jackets inspired by Jackson's signature style.

The new ad campaign with Jackson is part of Pepsi's global marketing plan to revive it's image and win back the market from Coca-Cola. Pepsi will soon be partnering with Twitter to live stream concerts and next week a TV ad featuring Nicki Minaj will air.

For the U.S. market, Pepsi will roll out a special edition can featuring Jackson. The can will come with a bar code that can be scanned to download remixed songs from the Bad album.

Today,
Today, Pepsi reached a deal with Jackson's estate to use the King of Pop's image in their global marketing campaign.

The Live for Now campaign, which will feature Jackson, is Pepsi's effort to ramp up their connection with pop culture, Brad Jakeman, Pepsi's chief creative officer said.

Michael Jackson will always be the King of Pop, and his music has always inspired fans and artists alike, Frank Cooper, chief marketing officer, Global Consumer Engagement, PepsiCo said. But, this partnership goes beyond nostalgia and will engage with consumers all around the world with iconic imagery on more than one billion Pepsi cans, digital content and epic, live events, so that they can continue to connect with Jackson's music and honor his legendary impact on entertainment.

Last month, the remaining Jackson 5 members announced that they were going on tour. The tour will be called, The Unity Tour 2012 and while they would like to include their late brother Michael, that probably won't happen this year. However, the brothers hope they can include Michael for a larger tour next year.

It could have Michael, absolutely, Jackie Jackson told E!. Wouldn't that be wonderful? As a matter of fact, we had that idea two years ago for Michael's Cirque du Soleil show.

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