Micro Imaging Technology, Inc. announced today that Biotek Sdn Bhd has purchased its first MIT 1000 System. Biotek Sdn Bhd was recently signed as the company’s distributor for Malaysia and other Association of Southeast Asian Nations (ASEAN) which includes Indonesia, Singapore, The Philippines, Thailand and Cambodia, in addition to others.
Recognized as a premier distributor in the food protection market, Biotek distributes products that are complementary to the MIT 1000 Rapid Microbial Identification System. “Our sales strategy is to demonstrate the features and benefits of this System in typical applications, enabling prospective clients to immediately understand its value. We have found this approach produces much faster sales than other traditional methods,” commented Biotek’s Director, W.C. Fong. “We are pleased to add the MIT 1000 System to our product portfolio. Its rapid test time coupled with its low operating cost will be attractive to many of our customers.”
Biotek has been scheduled to demonstrate the MIT 1000 System in December at the International Congress of Malaysian Society for Microbiology and will conduct various local hands-on workshops with the MIT 1000 System.
“Adding Biotek to our distribution network provides MIT with sales channels throughout the major countries in Asia. MIT already has distributors in China, Taiwan, South Korea, Japan, and Vietnam,” stated John Ricardi, MIT’s Executive Vice President. Mr. Ricardi added, “Our commercialization plan remains on track and we plan to add other key sales channels and a global contract manufacturer in the near term.”