Micromax Beats Apple To Second Spot In Q2 Tablet Sales In India, Says IDC

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New Delhi, India A schoolboy walks in front of a hoarding of Micromax outside a metro station in New Delhi November 29, 2013. India's Micromax, which has become the country's No. 2 smartphone brand just five years after selling its first handset - a $30 made-in-China model - is looking to go upmarket and overseas. REUTERS/Adnan Abidi

India’s Micromax Informatics, which made headlines after reportedly beating Samsung Electronics Co. Ltd. (KRX: 005930, 005935) in handset sales in the country last quarter, has pushed Apple Inc. (NASDAQ: AAPL) to third spot in tablet sales.

Shipment figures released by market research firm IDC on Monday showed Micromax taking second spot for tablet sales after Samsung for the three months ended June 30. Globally, tablet sales are leveling off, IDC said Monday, almost halving its estimate for tablet sales this year to 6.5 percent from its previous forecast.

Micromax and Apple almost seem to have traded places for market share between the last quarter and the one preceding that. Micromax cornered 14 percent of the Indian tablet market for the three months ended June 30, compared with 8.8 percent in the previous quarter. Apple’s share fell in Q2 to 9 percent versus 14.4 percent in the first quarter, which ended in March.

Samsung held on to its top spot in India for tablet sales, but lost market share, according to the IDC report. The Korean electronics giant, which is in a global race to capture a greater share of the emerging markets, ahead of Apple, saw its share of India's tablets market decline to 19 percent in Q2 from 22.5 percent in Q1.

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