Microsoft encountered a PR nightmare this week when it was noticed that one of the company's ads on its Polish site was changed from a U.S. version to Photoshop out the face of a black man at a company meeting.
A photo on the Seattle-based company's U.S. Web site shows two men, one Asian and one black, and a white woman seated at a conference room table. But on the Web site of Microsoft's Polish business unit, the black man's head has been replaced with that of a white man.
The photo shop job looks like it was done in a haste, as no effort was taken to change the color of his hand. The photoshopped image also has a large smirking head that seemed strangely out of place on the body.
Additionally, it was also noticed that the man was using a MacBook in both ads, with the logo photoshopped out in both, but the characteristic case was unchanged.
We are looking into the details of this situation, Microsoft spokesperson Lou Gellos said in a statement Tuesday.
We apologize and are in the process of pulling down the image.
Bloggers are guessing that the photo was changed because it was targeted to Polish consumers which are mostly white. This reasoning makes no sense as an Asian man was not photoshopped out of the photo.