Yesterday Microsoft Corporation unveiled details of the first of its products to be released under its Zune brand. The new Zune range is designed with the principles of sharing, discovery and community.

In a statement J Allard, vice president, design and development at Microsoft said, “The digital music entertainment revolution is just beginning… With Zune, we are not simply delivering a portable device, we are introducing a new platform that helps bring artists closer to their audiences and helps people find new music and develop new social connections.”

In the U.S the Zune available for the holiday season, includes a 30GB digital media player, the Zune marketplace music service and a foundation for an online community, enabling music fans to discover new music.

The Zune device comes with wireless technology, an in built FM tuner and a bright, three inch screen which can be used for music, pictures and videos. Using wireless Zune to Zune consumers are able to share full length sample tracks of select songs, as well as select songs, homemade recordings, playlists and pictures.

Zune is a part of Microsoft’s Entertainment and Devices division