Models sashayed down the runway showcasing the Gucci Spring/Summer 2016 collection. The runway in this case was an unused railway shed which was transformed for the Milan Fashion Week (MFW) showcase by the Italian brand. There were colorful strip lights all over the venue with fancy floral opera chairs for the invitees.
The show notes began with a quote from the situationist theorist Guy Debord. There were geeks in glasses and flares carrying handbags. Menawhile, the fashion house returned to the Scalo Farini, a former train station where its Spring 2016 menswear collection show was held. The outdoor locale was decorated with divans in patterns from the collection and an ornate snake-print carpet. Even before the show started, the talking point was the invite, which was hand-embroidered in a star-studded pink envelope.
It was the first time in almost two decades that the show was moved to a new venue. This was the third show by Gucci’s new creative director Alessandro Michele. In just six months, he has managed to completely turn around the industry’s perception of the brand, which was known for its staid, caramel luxury.
The Italian brand was luxurious but, somewhat dull earlier. But, now with Michele holding on to its reins, it has become exciting, youthful and cool. And this is exactly what the creative director highlighted in his show at MFW.
Meanwhile, after Gucci’s show Kering CEO François-Henri Pinault will raise a toast to Michele and his already eventful tenure at a dinner on Wednesday.
Massimo Giorgetti from Emilio Pucci will make his debut runway show for the label on Sunday. The new crop of designers to look forward to at MFW is Peter Dundas at Roberto Cavalli, Arthur Arbesser at Iceberg; and Daizy Shely of Giorgio Armani.
The Israeli newcomer is the latest designer whom Armani has taken under his proverbial wing, offering up the use of the Armani Teatro’s impressive space. There is a lot to expect from her in terms of a feminine and fanciful showcase.
Another name to hog the limelight will be American designer Jeremy Scott. The designer, who showcased his eponymous label at the New York Fashion Week earlier this month, will present his new collection for Italian fashion house Moschino, of which he is the creative director.