According to a panel of wireless technology and mobile video experts, mobile video is coming of age. We're just scratching the surface of what's possible on a wireless network, says panelist David Barnette, regional vice president of Clearwire. As networks improve, graduating from 3G to 4G, consumers will get more out of their current devices and will be able to experience more and more content in a variety of different ways.
Sponsored by FlowTV, Clear and the Halle Institute for Global Learning, Mobile Video: New Horizons, New Possibilitiesprovided a forum for the panel to discuss the myriad of opportunities that improvements in wireless networks, devices, and infrastructure have made possible. The panel was moderated by Benn Konsynski, a chaired professor of Business Administration at Emory University's Goizueta Business School.
Craig Kirkland, director of Mobile Products for CNN Mobile, says CNN is bullish about mobile video. CNN's iPhone application has proven hugely popular, and continuing improvements in networks and wireless infrastructure will increase CNN's opportunities to deliver content anywhere at anytime to more and more people.
Currently, mobile signals are compressed at a rate of 100 to 1, but Nikil Jayant, executive director of GCATT, predicts compression factors of 1000 to 1 in my own lifetime, he says. Improvements in signal processing are equally as astounding and Jayant expects great strides in terms of video surveillance, medical tele-diagnosis, and other areas in the next five to 10 years. These improvements, he adds, will unlock applications in visual services yet to be invented.
Mark Nagel, director of Mobile Video Services for AT&T Mobility, expects MobiTV usage to pick up as consumers begin to demand high quality streaming video and a live television experience. Qualcomm, which partners with AT&T and Verizon to offer MobiTV, also offers its own direct to consumer brand, FlowTV. According to Susan Schedel, director of Business Development at Qualcomm, the company is working to introduce DVR-type capabilities on its mobile television devices and to allow iPhone users the ability to view live television. Says Schedel: I truly believe [mobile television] is at the infancy stage.
3D mobile devices have been released in Japan and Korea, and issues like compression and network liability are important to 3D mobile content providers like N4D. Chris Reese, vice president, Engineering and Operations at N4D, says the company is working to better understand the physiological effects of 3D consumption on viewers so it can best deliver its 3D content, including experience-based educational opportunities.
It's an unbelievably growing market on all sides, Barnette explains. It's a huge opportunity for everybody who is in the business.
To view the entire discussion, click on the link below: