Moet & Chandon, the French luxury alcoholic beverage brand, announced Wednesday a pact with the Association of Tennis Professionals to become the official champagne and global partner of the ATP World Tour, which is the men's professional tennis circuit.
As part of the agreement, Moet & Chandon will be associated with the finale to the current season, an annual competition that sees the eight best singles' players and doubles teams compete for the Barclays ATP World Tour Finals (Singles and Doubles), at The O2 in London.
Showcasing success is one of the Moet & Chandon's original values, and one which clearly resonates at ATP World Tour events. Tennis, in addition to brilliant matches and victories on court, is a perfect complement to our partnership with cinema, offering red carpet moments of its own, and providing new opportunities to share the magic of Moet & Chandon with the world, stated Daniel Lalonde President and Chief Executive Officer of Moet & Chandon.
The high-profile luxury brand and co-owner of Louis Vuitton Moet Hennessey will also sponsor a new and exclusive red carpet charity gala event to kick off the ATP World Tour's crown jewel event in London. The event will be hosted by the Great Ormond Street Hospital Children's Charity, on Nov.17, 2011 at Battersea Power Station.
In addition, the partnership will be activated through a range of promotional initiatives onsite at tournaments, across ATP digital channels and the ATP World Tour's weekly television magazine show, ATP World Tour Uncovered.
We happily welcome Moet & Chandon as the new official champagne of the ATP World Tour and Barclays ATP World Tour Finals. We look forward to celebrating many great moments together and raising money for an important cause this November, stated Adam Helfant, ATP Executive Chairman and President.
In addition to its role as the official champagne of the US Open and Moet Hennessy's presence at Roland Garros, the partnership with the ATP World Tour and the Barclays ATP World Tour Finals is regarded as a further demonstration of the luxury brand's commitment to the world of tennis.